Fossum Studios had the honor of photographing a brand new Cavender Audi Dealership over the course of three sessions. I received some apprapos direction from Rick Cavender and saw some amazing artistry by Malitz Construction — The cone in the corner is a sheetrocking wonder of the world and the concavity of the black 2nd floor balcony is also quite a feat.

The first session was to scope it out, the second for the actual photos and the third to capture the exteriors that were scoped on the first day — redundancy and photographer's instinct were the keystones here. The first session, yielded some great sunrise shots, as the angle of the building required sunrise, so the third session was planned. The second session was to capture interiors once the Audi's were delivered to the showroom floor. However, with weather rolling in that evening and the timing just perfect for a round of twilight exteriors, I rearranged my schedule and shot that evening successfully with the help of some post-production Photoshop work. The third session, as planned I showed up at sunrise, it was drizzling, overcast and the humidity had fogged up the showroom windows...as well as my lenses. (10 minutes in the car with the heater on equalized the temperatures so I could use the Canon lenses). The shots from the 3rd morning session were virtually useless due to the weather, as I had thought they would be. 

Gear used here was:

Canon 5D Mark IV camera body
Canon EF17mm and 24mm TSE lenses
DJI Phantom 4 drone
Camera on a elevated platform operated via WiFi.

"There's PROS and there's (ni)KONS" #yaycanon

A local photographer friend of mine, pointed out how some photographers in the Real Estate industry have photoshop images to be misleading (Real Estate Photography Article). It really just depends on what the client wants and of course, what's legal in advertising.  I put together a few examples of recent work I have done for Chevy, Brohn and The Jarrett Group to show a bit of my process and when I think retouching is appropriate.  Image editing case studyLevels of image retouching

Fossum Studios has opened full-time with a ribbon cutting at the New Braunfels Chamber of Commerce on Wednesday, January 31st, 2018. We offering stunning architectural photography, video (including drones), and 3D virtual tours with the Matterport system. Wether you sell real estate or build it, we will make your imagery stand out from the rest.  Check out the video at https://youtu.be/PSabfiylzN4

Fossum Studios’ photography featuring Chad Taylor’s 
“The Summit” (plus video by Fossum Studios) atop Jenkin’s Hill and El Rey in the Helotes Hill Country are inside this month’s edition of Luxury Home Magazine, San Antonio.
 (pg. 66) 

More Information contact Chad Taylor at http://taylorluxurylifestyle.com or call (210) 875-8747

The Summit Video: https://youtu.be/WiG63gbEuu4

El Rey: http://chadtaylorluxury.com/property/chinquapin/

First client of 2018: Jennifer Welch of Amazing Realty, a realtor who really cares about her clients. I know because I’m not just her photographer, I’m also a client.

http://www.amazingrealty.com/about/

Several months ago I gave notice of my intentions to resign my day job of 4 years as a Graphic Designer at Rush Enterprises in order to pursue photography.   Basically the reasons behind it were three things....purpose, passion and pride, a concept Steve Gilliland educated me on when i saw him speak. I found that at my day job, my only purpose was to do a good job so my colleagues could depend on me. There was no more passion in the job and thus not much pride except for the fact that it's a well respected company. Rush is a wonderful company with great people and I'll never forget that. They gave me a great send off with an autographed Die-Cast model of Tony Stewart's #14 NASCAR car as that was a campaign I worked on through the years. 

In contrast with my photography, my purpose was making a difference in the people I served. Helping them sell a house, capture that moment with their newborn and family, or having something to be proud to show their friends and family before their wedding.  My purpose is making people happy, doing what I'm good at making beautiful images and paying the bills along the way. This drives my passion as well as an overall thrill to reach success and thus pride. Like climbing a mountain top or scaling up a cliff. I'm finding new challenges and learning about how to be a better businessman, from sales to number crunching and I'm thrilled with the prospect of having my future in my own hands. The world is what you make of it. Never say never.

So today, almost two weeks after my last day on the job, my previous employer has contracted me to photograph their Technician Skills Rodeo event and hopefully this will be a long lasting relationship. I can't imagine a better transition and I hope to give them some great images. As of now, we have done 215 headshots, one group shot, several large meetings a pool party at The Menger hotel, a quick hello to The Alamo (Amen) and two more days left to go.

Looking forward to the course ahead!

Help me out, which do you like better? It's 2 different lighting techniques. While I like the definition on the left couch, giant ottoman and the cleaner windows, the overall lightness and color of the first photo seems to be my favorite. What do you think?